Undoubtedly the most important part of a website is its ‘Navigation’. The navigation of a website can make the website great or reduce it to a mere ‘just another site’, believe me, it is that important! Navigation becomes even more essential in case if the website has multiple web pages and all hold important content over them.
It is the prime responsibility of the User Interface Designer (UI Designer) to provide easy flowing navigation to its website. It is been studied that web designers while designing the website, sometimes get carried away with bulky designs and fancy typefaces. This heavily reduces the chances of new internet users to stay on your webpage for a longer period of time. It is been concluded from various experts that simplified navigation actually eases the use of your content for a wider range of customers.
Navigation friendly or User-friendly Graphical User Interface is the key aspect of Onpage Search Engine Optimization. It may sound weird to you, but a great User Interface Design (UID) is the foundation of a successful Onpage Search Engine Optimization.
An attractive and navigation friendly Graphical User Interface (GUI) lures the visitor to stay on your webpage for a longer time. If the Average User Engagement Time (UET) over your webpage is considerably great, then the Search Engine bots do count that under the parameters to assign higher domain authority to your website.
Interactive User Interface also propels the visitor to visit the webpage again! And mind you that, this is the key to make your traffic grow manifolds over the years. The visitor who once visited your webpage should visit it again and again! This very own fact makes your website popular among the circle. The website becomes authoritative in nature, thus helping it to ‘float up the ranking’ by its own.
A website with responsive web design is able to adapt to the display screen it is being used on. Displaying units may have differing screen dimensions. If a website is specifically built for a particular screen resolution and fails to adapt to other screen resolution then such website design is called unresponsive in nature. Whereas a responsive website automatically adapts to the screen resolution of the displaying screen giving an Optimal Viewing Experience (OVE) to the visitor and would give your site a number of benefits for being in line with the Search Engine recommendations and updates.
In other words, no matter what device you are viewing a website on, the user will have an OVE including the ease of navigation with a minimum amount of resizing and scrolling.
Earlier, many Institutions and Organizations actually had two versions for their website:
2) Mobile version.
That meant multiple versions to manage and update – i.e. extra work! Having two websites was the conventional method adopted by almost all giant companies, prior to the invention of responsive web design and development. Responsive Web
The design has now become the preferred method for the fact that it nullifies the confusion that creeps in by having two different websites.
Increase in the number of Users using Mobile Version of the Internet:
In 2015, the number of Mobile Internet Users surpassed the number of Desktop Internet Users. The equation is such that the Mobile Internet Users are the game-changer since 2015. Soon after realizing such a fact, the Search Engines did the adequate algorithmic amendments to reward the websites with responsive GUI and penalize the unresponsive ones. Search Engine named ‘Google’ released its new update named ‘Hummingbird’ for the same purpose, which is effective to date. This ‘paradigm shift’ has solely increased the importance of ‘Responsive GUI Design’ over the night, and rightly so.